About us

Accommodation for better experiences

Adore Team

When you spend holiday time away from home you want to stay somewhere inspiring, refreshing, and memorable.

That’s where Private House Stays comes in.

Private House Stays was founded in 2010 by Cassie Bouverie, following 12 years of running her own B&B in Edinburgh. During that time, the proportion of revenue lost to third-party booking platforms was a constant frustration. While these channels were often essential, they also held most of the leverage. That experience ultimately led to the creation of Private House Stays.

Since 2025, Private House Stays has been under new management, operated by Adore Scotland and its sister company The Edinburgh Address (founded in 2007). The platform continues to build on its original mission: supporting accommodation providers to generate more direct, commission-free bookings through an embeddable booking widget, while also increasing visibility and demand through its established website and wider marketing reach.

Covering the whole of Scotland, Private House Stays also features over 4,000 local attractions and experiences, helping guests discover the very best of each destination.

The team is now four people strong, with a clear vision of representing a curated portfolio of high-end properties in each area of Scotland, including a refined mix of luxury self-catering homes, boutique B&Bs, characterful inns, premium hotels, and standout glamping experiences. Alongside this, we continue to provide a hands-on, supportive service, including onboarding, setup, and training for all clients.

Our aim remains the same: to help local partners collaborate, share expertise, and grow together - making full use of everything Private House Stays offers to strengthen Scotland’s tourism ecosystem.

In 2013, VisitScotland approached Private House Stays to become one of its official online booking partners.