From the middle December 2012, VisitScotland will no longer be offering its own online booking facility on www.visitscotland.com. However, visitors to their website will still be able to book accommodation in a number of ways:
- Call or email you direct to make a reservation
- Contact you via your own website
- Consumers can use the VS Contact Centre or book in person, at one of their Information Centres
- From mid December 2012, click on a new ‘book’ button which will appear on your web listing which can provide a direct link to your online booking service provider
Private House Stays has committed to develop the integration of our availability calendars in order that this information is available to VisitScotland to make booking enquiries. The integration deadline is June 2013 although we expect to have this in place much earlier than that. In order for our clients to benefit from this integration, you will need to be listed with VisitScotland and pay an annual listing fee of between £75 and £120 (depending on your property size). This will not affect any of you who pay listing fees already.
I cannot say at the moment how much benefit we will all receive from this integration investment with VisitScotland. VisitScotland still plans to levy a 10% commission + a £4 booking fee + VAT on a punter booking at their Tourist Information Centres or at their Contact centre. They have promised that this will be charged to the punter as a “Booking Fee” not as a “Deposit” in order that no clients arrive believing that they have already paid 10% of the cost of their stay, but I have some doubts that staff at Tourist Information Centres might still be in the habit of using the old terms.
Booking Enquiries from Tourist Information Centres also suffer from other problems. Firstly the majority of their punter enquiries are for accommodation that night or the next day. This does not fit with the “Booking Request” method of making an on-line booking which is the overwhelming preferred option for Private House Stays accommodation providers. Thus effectively TICs will bring us business only if we are available to take a phone call and can speak directly to a client who provides their credit card details over the phone and a reservation confirmation is able to be issued immediately. Also we will only be able to get business fully guaranteed by the booking form if the card-holder is present, as VisitScotland staff will not enter credit card details on behalf of punters directly.
Since there are many of us who are not especially keen on accepting last minute bookings anyway, it is the pre-planned bookings from the VisitScotland contact centre that will be of much greater interest to us. In these cases, I will design a system whereby VisitScotland staff can make a booking request directly by filling in our on-line booking form with an access code in place of credit card details. In these cases it will be made clear that the booking request has come via VisitScotland and you will be required to use the contact details in the booking request to retrieve yourself the client’s credit card details before issuing your reservation confirmation. The booking form will be reprogrammed to make sure that any edited credit card details go through the checking process before the edit is accepted. VistScotland will also be automatically notified when you send your reservation confirmation, so they can collect their commission.
Frankly I foresee problems for VisitScotland in collecting their commission both from TICs and the contact centre as I expect us to benefit from clients who use VisitScotland to find their accommodation and then book direct – but this is not our concern.